Tens of millions of people will be tuning in to the Super Bowl on Feb. 11, but to say that “all eyes will be on the game” might be a bit of a stretch.
Click here to read the story at marketingdive.com.
Discussion Questions:
- How can social media benefit marketers?
- What is consumer engagement?
- How does Snapchat help to boost levels of consumer engagement?
- According to this story, during last year’s Super Bowl, Snapchatters in North America engaged with the platform’s Lenses tool nearly 2 billion times. Why might this years engagement levels be even higher?
- According to this story, what is one example of a brand who will be using Snapchat as part of their Super Bowl marketing campaign this year?
- What is “awareness” as it relates to marketing? According to this story, how can Snapchat help to increase awareness?
- Why is that important to a brand or advertiser?
- Describe what Pringles is doing with Snapchat during this year’s Super Bowl.
- How is Doritos using Snapchat?
- Do you think you will engage with any of these brands during the Big Game?
- What is Snapchat’s “Live Garment Transfer” technology?
- How might that help to increase levels of engagement?