Mars brand Snickers is bringing an augmented reality (AR) Super Bowl experience to the Apple Vision Pro, according to details shared with Marketing Dive. The activation was made in collaboration with The Mars Agency and technology content company Blippar.
Click here to read the story at marketingdive.com.
Discussion Questions:
- What is digital marketing?
- What is augmented reality (AR)?
- How might augmented reality be used as a marketing tool?
- What is consumer engagement?
- Why is engagement important to a business or brand?
- How might digital marketing, specifically AR, help to boost levels of engagement?
- Based on what you learned from this news story, describe how Snickers will use AR as part of its Super Bowl marketing.
- Why do you think Snickers wants to create an experience for the Apple Vision Pro device?
- Do consumers HAVE to have an Apple Vision Pro device to interact with the AR experience from Snickers?
- What is a QR code?
- How is Snickers using a QR code as part of this campaign?
- How might that interaction help to boost engagement?
- What is promotion?
- What is a sweepstakes promotion?
- How has Snickers incorporated a sweepstakes promo as part of this campaign?
- What NFL player is part of this campaign?
- Why do you think Snickers chose to partner with that particular player?