It’s a new year and new era for NASCAR, and the new Cup series starts with the opening points race, the Great American Race — the Daytona 500 — on February 18. In a move only slightly surprising, DJ Khaled, a Grammy-winning rap artist, will get to wave the green flag.
Click here to read the story at heavy.com.
Discussion Questions:
- Why is the Daytona 500 such an important event for NASCAR?
- What is an “honorary starter” at the Daytona 500?
- Why do you think NASCAR finds celebrities to perform honorary starter duties at the Daytona 500?
- Why is Daytona 500 called the “Great American Race”?
- How might that represent an example of branding?
- What is sponsorship?
- What is the difference between sponsorship and endorsement?
- What is sponsorship activation?
- What brand is DJ Khaled endorsing as part of his presence at this year’s Daytona 500?
- What new product is the brand launching as part of its NASCAR sponsorship?
- What is the name of the campaign, according to what you learned in this news story?
- How might that represent an example of sponsorship activation?