The NBA is officially entering the modern era of sports broadcasting. On Friday, Andrew Marchand of The Athletic reported Amazon Prime is expected to sign a rights deal with the NBA that will give the streaming service a “significant” chunk of regular season and postseason games. It is a landmark moment for the league.
Click here to read the story at si.com.
Discussion Questions:
- What are broadcast or streaming rights?
- What are exclusive rights?
- Why are exclusive rights important to a company like Amazon?
- Why are they important to to the NBA?
- Why would Amazon want the rights to stream regular and postseason NBA games?
- This news story suggests this is a “landmark” moment for the league. What odes that mean and why?
- Why do you think the NBA hasn’t had a streaming deal in place until now?
- How might this deal impact how much Amazon charges for its Prime video service?