Today, NBA commissioner Adam Silver and San Antonio Spurs rookie Victor Wembanyama took to the stage at the league’s annual tech summit to run a demo of NB-AI, an NBA-trained voice assistant that will use generative AI technology to personalize watching live games on the NBA app.
Click here to read the story at fastcompany.com.
Discussion Questions:
- Why is technology important in sports and entertainment?
- What is AI?
- Why is AI such a polarizing topic in business?
- Why might the NBA be interested in utilizing the capabilities of AI?
- Based on this story (and the NBA’s tweet), describe how the NBA is planning to potentially use AI.
- Do you think this is something that fans would use? Why or why not?
- Why might the NBA want to “personalize” the viewing experience for fans watching live games on the league’s app?
- How might AI help to improve the product?
- How could it help the league from a marketing perspective?