No. 1 pick Caleb Williams is breaking records before setting foot in Chicago.
The Bears selected the quarterback first in the NFL draft on Thursday night, and his merchandise on Fanatics, including jerseys and other apparel, set the record for draft night sales value in any sport.
Click here to read the story at espn.com.
Discussion Questions:
- What is licensing?
- Who is the NFLPA?
- Why is licensing important to the NFLPA?
- Is the NFLPA a licensee or a licensor?
- Why is merchandising important to a team like the Chicago Bears or Indiana Fever?
- Who is Caleb Williams?
- How will the Bears organization benefit from a business perspective by drafting Caleb Williams?
- How can the organization maximize the benefit from the excitement surrounding Caleb Willaims from a marketing perspective? How can the Fever maximize the benefit from drafting Caitlin Clark? Be prepared to discuss your answers in class.