McDonald’s next celebrity collaboration may be all you want for Christmas: The fast-food chain announced Wednesday that it was teaming up with Mariah Carey for 12 days of free food.
Click here to read the story at usatoday.com.
Discussion Questions:
- What is promotion?
- What are the different types of promotion?
- Based on information from this story, describe the latest celebrity meal promotion from McDonald’s.
- What type of promotion might the Mariah Menu best represent?
- How do you think McDonald’s determines which celebrities to partner with?
- Why do you think they chose Mariah Carey for this promotion?
- Why do you think McDonald’s is launching this promotion around the holiday season?
- How do customers get the free item?
- Why do you think McDonald’s is requiring customers to use the app to take advantage of the free food offer?