KFC (YUM) is bringing back its famous 11 Herbs & Spices Firelog for the fourth consecutive year.
The viral holiday staple typically sells out in just hours. And the 2021 edition features new special packaging and an “enhanced extra crispy scent to fill your home with the aroma of KFC’s world-famous fried chicken,” the company said in a statement.
Click here to read the story at finance.yahoo.com.
Discussion Questions:
- What is promotion?
- What are the different forms of promotion?
- Based on information from this story, describe this promotion from KFC.
- What type of promotion is this?
- What is packaging?
- How can packaging provide brands with marketing opportunities?
- Based on information from this story, how would you describe the packaging strategy from KFC for the fire logs?
- Why do you think this promotion has been so successful for KFC?
- Why do you think KFC launches this promotion around the holidays every year?
- What is new about the promotion this year?