Following a deluge of Black Friday and Cyber Monday deals, Tuesday marks the day when brands aim to show consumers they are giving back.
As Giving Tuesday has gone from an anti-consumerism event to a cause-based marketing opportunity, companies are adapting their corporate social responsibility initiatives for a holiday season like no other in the U.S.
Click here to read the story at glossy.co.
Discussion Questions:
- What is cause marketing?
- Why would a brand be interested in launching a cause marketing campaign?
- Why do you think beauty brands have turned to cause marketing for their holiday campaigns?
- Based on information from this story, describe one example of a cause marketing campaign.
- If you were a marketer working for a beauty brand and have been tasked with creating a cause marketing campaign, what would you do? Be prepared to share your ideas in class.