In an ode to simpler times, McDonald’s has launched its “Throwback Deal.”
With the promotion, every Thursday, customers can purchase one of their favorite menu items like cheeseburgers, shakes, and fries for under $0.35.
Click here to read the story at businessinsider.com.
Discussion Questions:
- What is promotion?
- Why do brands engage in promotional activities?
- Based on information from this story, describe this McDonald’s promotion?
- What is pricing?
- Why do you think pricing is an important function of marketing?
- Why do you think McDonald’s is dropping the price of some menu items to $0.35?