Marketing Currents - Business and Marketing Current Events

Apple unveils a new, cheaper iPhone into a market vastly changed by coronavirus (MC)


Apple just announced a new, cheaper iPhone model, marking the first time it has launched a new phone without one of its glitzy in-person events as most of the country remains under lockdown due to the coronavirus pandemic.

The new, second-generation iPhone SE carries the same name as the original iPhone SE that launched in 2016. It costs $399, and preorders begin on Friday, and arrives by April 24.

Click here to read the story from

Discussion Questions:

  1. What is pricing?
  2. Why is pricing an important function of marketing?
  3. Why do you think Apple is introducing a lower price point for a new iPhone?
  4. Do you think a cheaper iPhone will be part of Apple’s long-term product plans? Why or why not?
  5. In your opinion, will Apple’s new iPhone SE product be popular with consumers? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.