Marketing Currents - Business and Marketing Current Events

Billionaire Mavericks owner Mark Cuban opens online pharmacy offering prescription drugs


Billionaire and Mavericks owners Mark Cuban has opened up an online pharmacy offering prescription drugs at cheaper prices.

Their strategy behind offering lower prices to consumers is to “bypass middlemen and outrageous markups,” according to a press release by the Mark Cuban Cost Plus Drug Company.

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Discussion Questions:

  1. What is entrepreneurship?
  2. How might this story represent an example of entrepreneurship?
  3. What does it mean to “disrupt” an industry?
  4. How is Mark Cuban attempting to disrupt the prescription drugs market?
  5. What is pricing?
  6. Why is pricing an important function of marketing?
  7. What is differentiation?
  8. How might Mark Cuban’s new company be differentiating itself from competitors?
  9. How is the company able to offer products at lower prices?
  10. In your opinion, will the company be a long term success? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.