Marketing Currents - Business and Marketing Current Events

Blippi Is Living Proof That Entrepreneurs Can Succeed Without Fancy Equipment and Glam


If you’re a parent, you’ve probably heard of Blippi. If you’re not a parent, here’s what you need to know: Stevin John (better known as Blippi) is a 30-something wildly successful guy from Ellensburg, Washington, who makes videos for kids. You can find his content mostly on YouTube, Amazon Video, and Hulu.

Click here to read the story at

Discussion Questions:

  1. What is entrepreneurship?
  2. What do you think is the single most important thing for a startup to consider if they hope to succeed?
  3. What could an aspiring entrepreneur learn from this news story?
  4. What are some of the most significant barriers most people will face when starting their own business?
  5. How did Mr. John overcome some of those challenges?
  6. How does Mr. John make generate revenue?
  7. Why is revenue important to a business?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.