Marketing Currents - Business and Marketing Current Events

Can Facebook monopolize the metaverse?


It wasn’t immediately clear what Mark Zuckerberg wanted to do with Oculus when Facebook bought the virtual reality headset maker back in 2014. Those plans are now coming into focus: Facebook is now called Meta, and it’s not just a social media company, it’s a metaverse company. And as the new name implies, Meta wants to win in this space, just as Facebook won in social media.

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Discussion Questions:

  1. What is the metaverse?
  2. What is rebranding?
  3. Why do you think Facebook chose to rebrand as Meta?
  4. Why is Facebook, or Meta, interested in the metaverse?
  5. What is a monopoly?
  6. Are monopolies legal?
  7. What is an acquisition as it relates to business?
  8. How might Facebook’s history of acquisitions concern government regulators as it relates to the metaverse?
  9. Who is the FTC?
  10. Who regulates fair trade in the United States?
  11. Why is fair trade important to consumers?
  12. Why might regulators, politicians, and advocacy groups be concerned about the possibility of Meta monopolizing the metaverse?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.