Marketing Currents - Business and Marketing Current Events

Coca-Cola to Auction Its First-Ever NFT Collectibles on International Friendship Day

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Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International.

Click here to read the story at businesswire.com.

Discussion Questions:

  1. What is an industry trend?
  2. Why might it be important for companies to monitor and study industry trends?
  3. What is a NFT?
  4. Do you think the concept of NFTs might represent an example of an industry trend? Why or why not?
  5. What is promotion?
  6. Why do brands engage in promotion?
  7. How can “holidays” like International Friendship Day help brands to promote their products and services?
  8. Based on information from this story, describe this promotion from Coca-Cola.
  9. Why do you think Coca-Cola is auctioning a NFT?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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