Marketing Currents - Business and Marketing Current Events

Coke’s new ‘Pixel’ flavor first appeared in Fortnite


On Monday Coca-Cola unveiled a new, limited-edition flavor that’s supposed to taste like…pixels. Yes, pixels.

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Discussion Questions:

  1. What is promotion?
  2. Why do brands engage in promotions?
  3. What are the different forms of promotion?
  4. What type of promotion is a limited-edition product?
  5. What is Coca-Cola’s new product?
  6. Why would they introduce a product that tastes like pixels?
  7. Why are they promoting a product that won’t be available for purchase in the United States for the next month?
  8. What is product placement?
  9. Why do you think the first time customers saw the product wasn’t on retail shelves but rather in the video game Fortnite?
  10. Why do you think they chose Fortnite rather than another video game?
  11. Coca-Cola is calling “Byte” the first of the brand’s flavors to be introduced in the metaverse. What does that mean and why is that important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.