Marketing Currents - Business and Marketing Current Events

Dunkin’ Launches Drink Inspired by TikTok Star Charli D’Amelio


As TikTok’s most followed star, Charli D’Amelio is known around the world for her iconic dance moves … and her self-professed love for Dunkin’. Now, Charli and Dunkin’ are taking their long-brewing mutual crush to the next level, making their relationship official and delivering the duet her fans have been asking for. Beginning today for a limited time, Charli’s go-to coffee order, a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl, will officially be named on Dunkin’s menu nationwide as “The Charli.”

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Discussion Questions:

  1. What is influencer marketing?
  2. How does this story represent an example of influencer marketing?
  3. Why do you think Dunkin’ is launching a new product?
  4. Why do you think Dunkin’ chose to partner with Charli D’Amelio for the new product?
  5. What is promotion? Describe Dunkin’s promotion strategy to support the launch of the new product.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.