Marketing Currents - Business and Marketing Current Events

Hillandale Farms Settles ‘Price Gouging’ Suit With 1.2 Million Donated Eggs


Hillandale Farms Corp. will donate 1.2 million eggs to New York food banks to settle a lawsuit accusing the company of price gouging grocery stores, military facilities and wholesale food distributors in the state.

New York Attorney General Letitia James sued Hillandale on Aug. 11 2020, alleging that in the early days of COVID-19 the company increased its egg prices “to levels double, triple, and even quadruple the prices it charged for the same products in January 2020.”

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Discussion Questions:

  1. What is price gouging?
  2. Is price gouging a legal practice?
  3. What are ethics?
  4. Do you believe Hillandale Farms engaged in an unethical practice? Why or why not?
  5. Do you think this is fair compensation for Hillandale Farms’ actions? Why or why not?
  6. How might this news impact Hillandale Farms moving forward?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.