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How companies are hiding inflation without charging you more

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Do consumers notice when their everyday products get smaller? Often they don’t and companies are taking advantage by reducing the amount of product they sell while keeping prices the same.

Click here to read the story at qz.com.

Discussion Questions:

  1. What is inflation?
  2. What causes inflation?
  3. How does inflation impact you as a consumer?
  4. What is shrinkflation?
  5. Why does shrinkflation occur?
  6. When does shrinkflation typically occur?
  7. According to this story, what are the three options for companies to maintain profit margins when their costs rise?
  8. Based on information from this story, what is one current example of shrinkflation?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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