Marketing Currents - Business and Marketing Current Events

How the idea of the tiny house evolved in 2020


If you’ve been living with roommates during the pandemic, 2020 might have felt like you were already living in a tiny house, just one you shared with other people you may have come to not like as much. Maybe you began to seriously fantasize about living in a tiny house on your own. The experience isn’t always as idyllic as tiny-house shows portray it.

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Discussion Questions:

  1. What is entrepreneurship?
  2. What is innovation?
  3. How do you think the tiny house concept might represent an example of innovation? What about 3D printing?
  4. How might the tiny house boom represent an example of an opportunity for an aspiring entrepreneur?
  5. How might government regulations create more opportunities for builders of tiny homes?
  6. What do you think is one key to a successful startup company? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.