Marketing Currents - Business and Marketing Current Events

Is Disney Plus on track to overthrow Amazon and Netflix? (MC)


Disney Plus, the streaming service of Walt Disney, reached the 50 million-subscriber level last week. Disney predicted it would not hit that level until 2023. What experts cannot say is whether the rapid rise will harm larger rivals Amazon and Netflix. It will not be evident until those two companies report earnings. It is too early to tell how many Disney subscribers will stay with the service.

Click here to read the story from

Discussion Questions:

  1. What is competition?
  2. How do you think the competition between Netflix, Disney and Amazon impact you as a consumer?
  3. What is the difference between direct competition and indirect competition?
  4. Other than Amazon or Netflix, what other business might represent an example of direct competition to Disney’s streaming service? Who might represent an example of indirect competition?
  5. In your opinion, who will be the leading streaming service in terms of market share two years from now? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.