Marketing Currents - Business and Marketing Current Events

KRISPY KREME® Encourages Fans to Share a ‘Dough-Note’ This Valentine’s Day with New Heart-Filled Doughnut Collection


Valentine’s Day celebrates those who fill our hearts with sweet feelings. This year, at a time when many are apart from family and friends, Krispy Kreme is helping fans share love and appreciation for friends, neighbors, teachers, BFFs and others with heart-filled “Dough-Notes.”

Krispy Kreme’s new “Dough-Notes” are a custom Valentine’s Day dozen box designed to look like a post-marked letter that are literally heart-filled – bursting with 12 heart-shaped delicious doughnuts from the brand’s new Valentine’s Day Collection that express perfectly sweet sentiments.

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Discussion Questions:

  1. What is promotion?
  2. What type of promotion do you think this story best describes?
  3. Based on information from this story, describe Krispy Kreme’s Valentine’s Day promotion.
  4. Why do you think Krispy Kreme would launch a Valentine’s Day promotion?
  5. Why might delivery be especially important to Krispy Kreme during the pandemic?
  6. What are they doing to encourage more delivery business?
  7. In your opinion, do you think this promotion will help Krispy Kreme to sell more product? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.