Marketing Currents - Business and Marketing Current Events

Lowe’s looks beyond gardening, grills as it seeks to stretch pandemic stay-at-home gains into spring


Gardening tools. Backyard grills. And supplies for a staycation?

As home improvement’s peak sales season begins, Lowe’s said it expects shoppers’ spring purchases to continue to be influenced by the Covid pandemic. Along with typical merchandise, the retailer said it will cater to consumers’ desire for a getaway — even if they’re just camping in the backyard or planning an at-home spa day.

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Discussion Questions:

  1. What is consumer behavior?
  2. How has consumer behavior changed since the start of the pandemic?
  3. How is Lowe’s shifting the company’s business strategy to adapt to changes in consumer behavior?
  4. What are industry trends?
  5. How might this story illustrate an example of industry trend?
  6. Why is Lowe’s planning to introduce new products that they wouldn’t traditionally carry in the spring?
  7. What, if any, risks might be Lowe’s be taking by offering new products this spring?
  8. In your opinion, is this a good strategy for Lowe’s? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.