Chuck E. Cheese is the place where a kid could be a kid — but the show inspired by the iconic play center is all for adults.
Click here to read the story at people.com.
Discussion Questions:
- Have you ever been to a Chuck E. Cheese?
- What is a brand?
- What is brand extension?
- Based on information from this news story, describe the plans for a new game show inspired by Chuck E. Cheese.
- How might this story represent an example of brand extension?
- What are “Buddy V’s Cake Slices” and why are they available at Chuck E. Cheese?
- What does it mean to have a “strong” brand?
- How might the strength of the Chuck E. Cheese brand help a game show to succeed?
- Is this a show that you would watch?
- How might a game show inspired by Chuck E. Cheese potentially result in more consumers visiting its restaurants?