Marketing Currents - Business and Marketing Current Events

Aflac Continues to Put People First with ‘Not Alone’ Marketing Campaign (MC)

[displaycategories]

Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric “Not Alone” marketing campaign. Developed in partnership with Dagger, Aflac’s new advertising agency of record, the campaign reflects the insurer’s commitment to being there for consumers when help is needed most.

Click here to read the story from martechseries.com.

Discussion Questions:

  1. How do you think the COVID-19 health crisis has changed the way companies approach their marketing strategies?
  2. Why do you think the COVID-19 health crisis has forced some companies to rethink their marketing?
  3. According to this story, what is Aflac’s new marketing campaign called?
  4. What message is Aflac trying to communicate to consumers through this campaign?
  5. Why do you think Aflac chose to debut the first commercial from this campaign during the NFL Draft? Where else will consumers see these ads?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH MARKETING CURRENTS:

RECENT POSTS

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

FOLLOW SCC