Marketing Currents - Business and Marketing Current Events

Airbnb Is Turning Its Experiences Into Virtual Trips You Can Take From Home (MC)

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Some things were, just a month ago, so familiar that they blended into the fabric of life. Now, they stick out like your neighbor who juggles on a unicycle in their front yard. It’s things like people shaking hands on TV, a friend not being able to have their usual birthday party, or the presence of companies like Airbnb.

Click here to read the story from thrillist.com.

Questions for Class Discussion:

  1. What is digital marketing?
  2. How might this story represent an example of digital marketing?
  3. How do you think the COVID-19 health crisis has impacted Airbnb’s business?
  4. Why do you think Airbnb is bringing their “Experiences” platform online?
  5. In your opinion, will Airbnb find success with this new program? Why or why not?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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