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Amazon is changing its boxes. Here’s why

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Your Amazon Prime Day packages will look different than the boxes you’re used to — and they’ll come with an unexpected surprise.

Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side.

Click here to read the story at cnn.com.

Discussion Questions:

  1. According to this story, what will be different about Amazon’s packaging?
  2. Why do you think Amazon wants to implement a more eco-friendly packaging strategy?
  3. What is consumer engagement?
  4. What is digital marketing? What is Amazon doing with its packaging that might represent an example of digital marketing?
  5. How might that digital marketing strategy help the company to boost levels of consumer engagement?
  6. According to information from this story, why do you think Amazon is changing its packaging? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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