A year after The Wall Street Journal reported Amazon had an interest in using empty mall spaces as fulfillment centers, the business paper is back with a rumor that Amazon is planning to open department store-style locations of its own. The reported plan is for stores that are smaller than your average 100,000-square-foot Macy’s or JC Penney location, with a footprint that’s only about 30,000 square feet, which is closer to the size of Kohl’s stores that already handle Amazon returns.
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- What is the difference between brick-and-mortar retail and e-commerce?
- Given Amazon’s success in e-commerce, why would they want to open brick-and-mortar department stores?
- What do you think these stores might look like? Do you think they will provide the same overall shopping experience as other department stores? Why or why not?
- What is competition?
- Who might Amazon be competing with as they begin to test department store concepts?
- Why do you think they are planning to open stores in much smaller spaces than some of their competitors?
- What might Amazon be able to do to gain a competitive advantage?
- Why do you think they are only opening stores in California and Ohio at this time?
- How do you think they selected those markets?