Amazon.com Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant.
Click here to read the story from finance.yahoo.com.
Questions for Classroom Discussion
- What is competition?
- How do you think competition between companies impacts you as a consumer?
- Who might represent Echelon’s competition? Why might Echelon want consumers to believe they partnered with Amazon for this product?
- Why is pricing an important function of marketing? How would you describe Echelon’s pricing strategy for its EX-Prime Smart Connect Bike product?
- What is false advertising? Do you think this story illustrates an example of false advertising? Why or why not?