Marketing Currents - Business and Marketing Current Events

Amazon Tells Echelon Fitness to Stop Selling $500 Prime Bike

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Amazon.com Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant.

Click here to read the story from finance.yahoo.com.

Questions for Classroom Discussion

  1. What is competition?
  2. How do you think competition between companies impacts you as a consumer?
  3. Who might represent Echelon’s competition? Why might Echelon want consumers to believe they partnered with Amazon for this product?
  4. Why is pricing an important function of marketing? How would you describe Echelon’s pricing strategy for its EX-Prime Smart Connect Bike product?
  5. What is false advertising? Do you think this story illustrates an example of false advertising? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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