With Thanksgiving around the corner, Pepsi launched Tuesday its new apple pie flavored cola and will only be available via sweepstakes.
This new Pepsi edition contains cinnamon and apple flavors, resembling a slice of apple pie.
Click here to read the story at usatoday.com.
- What is a product launch?
- Why do you think a successful product launch is important to the long term success of a brand?
- How does a product launch impact product sales?
- Why do you think Pepsi is introducing a new product?
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- Why would Pepsi be promoting the new product when it isn’t yet available in stores?
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