Marketing Currents - Business and Marketing Current Events

An apple pie in a bottle: Pepsi launches new soda with cinnamon and apple flavors

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With Thanksgiving around the corner, Pepsi launched Tuesday its new apple pie flavored cola and will only be available via sweepstakes.

This new Pepsi edition contains cinnamon and apple flavors, resembling a slice of apple pie.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is a product launch?
  2. Why do you think a successful product launch is important to the long term success of a brand?
  3. How does a product launch impact product sales?
  4. Why do you think Pepsi is introducing a new product?
  5. What is promotion?
  6. Why would Pepsi be promoting the new product when it isn’t yet available in stores?
  7. What do you think about the new product? Would you try it?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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