Apple’s introduction of a credit card in 2019 was the first step: Apple not only wanted to be the recipient of your money, it wanted to have a hand in how you manage that money.
Click here to read the story at wired.com.
Discussion Questions:
- What is a BNPL service?
- According to this story, are BNPL services legal?
- What types of companies offer BNPL services?
- What are ethics?
- Based on what you learned from this news story, how might BNPL services be unethical? Be prepared to discuss your answers in class.
- In your opinion, are BNPL services ethical? Why or why not?
- What is promotion?
- What is brand loyalty?
- Why do you think Apple is offering BNPL services? Be prepared to discuss your answers in class.