Marketing Currents - Business and Marketing Current Events

Arby’s is launching its first burger ever. Here’s how it tastes, and when you can buy it

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For years, Arby’s has claimed to have the meats. Unless it’s a burger.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is a slogan?
  2. Why do company’s use slogans in their advertising?
  3. How might that demonstrate the concept of branding?
  4. What is Arby’s slogan?
  5. How do you think they are positioning the brand with that slogan?
  6. Given that slogan, why do you think they haven’t offered a burger product on the menu in the past?
  7. Why do you think they are offering burgers now?
  8. What is differentiation?
  9. Based on information from this news story, how is the company differentiating its burger from most competitor burgers?
  10. Why are they only going to be available for a limited time?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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