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As Oculus unleashes ad blitz, is it time for marketers to believe in virtual reality?

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The Oculus Quest 2 has entered the marketplace with a lower price point ($299) and higher praise from reviewers and vocal social media fans. According to experts, this is an important first step for virtual reality (VR) – which has thus far failed to live up to expectations among both consumers and marketers. It is also a significant opportunity for Facebook, which bought Oculus for $2 billion, to play in a whole new arena.

Click here to read the story at thedrum.com.

Discussion Questions:

  1. Why do you think Facebook acquired Oculus?
  2. Why do you think Oculus has failed to live up to expectations for both consumers and marketers (according to this news story)?
  3. Why do you think Facebook lowered the price for the new product?
  4. What is publicity? What is an ad campaign?
  5. How do reviews impact product sales? Ad campaigns?
  6. How might virtual reality provide a unique marketing opportunity for brands?
  7. In your opinion, will Oculus become a success with consumers? With marketers? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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