Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter.
But that may be about to change.
Click here to read the story at adweek.com.
Discussion Questions:
- What is branding?
- Why is branding important to companies like Banana Republic?
- Why do you thanks sales have been declining at Banana Republic?
- Why are sales important to brands like Banana Republic?
- What is rebranding?
- Why would Banana Republic want to rebrand?
- Based on information from this story, describe Banana Republic’s rebranding strategy.
- What is product development?
- Why do you think the company is offering new products?
- In your opinion, will the rebrand help Banana Republic to revive sales? Why or why not? Be prepared to discuss your answers in class.