Marketing Currents - Business and Marketing Current Events

Bazooka® Bubble Gum Celebrates Dad Jokes and Its 75th Anniversary with Celebrity PSA Campaign on Father’s Day

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Bazooka® Bubble Gum is known for its Bazooka Joe comics that feature wholesome, exaggerated punchlines in the classic spirit of the “Dad Joke.” 

Click here to read the story at prnewswire.com.

Discussion Questions:

  1. What is Bazooka?
  2. What is brand image?
  3. How would you describe Bazooka’s brand image?
  4. What is a PSA?
  5. What is publicity?
  6. How might PSA’s help an organization to generate publicity?
  7. Why do you think Bazooka would introduce a PSA?
  8. Based on information from this story, describe the PSA from Bazooka.
  9. Why do you think they chose to partner with celebrities for this campaign?
  10. Why do you think the brand chose to launch the PSA on Father’s Day?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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