Bazooka® Bubble Gum is known for its Bazooka Joe comics that feature wholesome, exaggerated punchlines in the classic spirit of the “Dad Joke.”
Click here to read the story at prnewswire.com.
Discussion Questions:
- What is Bazooka?
- What is brand image?
- How would you describe Bazooka’s brand image?
- What is a PSA?
- What is publicity?
- How might PSA’s help an organization to generate publicity?
- Why do you think Bazooka would introduce a PSA?
- Based on information from this story, describe the PSA from Bazooka.
- Why do you think they chose to partner with celebrities for this campaign?
- Why do you think the brand chose to launch the PSA on Father’s Day?