Bazooka® Bubble Gum is known for its Bazooka Joe comics that feature wholesome, exaggerated punchlines in the classic spirit of the “Dad Joke.”
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- What is Bazooka?
- What is brand image?
- How would you describe Bazooka’s brand image?
- What is a PSA?
- What is publicity?
- How might PSA’s help an organization to generate publicity?
- Why do you think Bazooka would introduce a PSA?
- Based on information from this story, describe the PSA from Bazooka.
- Why do you think they chose to partner with celebrities for this campaign?
- Why do you think the brand chose to launch the PSA on Father’s Day?