Marketing Currents - Business and Marketing Current Events

Big Brother mobile game gives players the chance to earn extra rewards by listening to audio ads

The popular reality TV gameshow Big Brother now has its own mobile game, where people have the chance to win up to $1m as a virtual housemate or watch others take part in the game, much like the TV show.

In the game, developed by 9th Impact alongside the show’s producer, Banijay, ‘housemates’ have to earn rewards in the form of BB currency in order to stay in the game. 

Click here to read the story at mobilemarketingmagazine.com.

Discussion Questions:

  1. What is a brand?
  2. Is Big Brother a brand? Why or why not?
  3. What is brand extension? How might this story represent an example of brand extension?
  4. What is gamification?
  5. How might gamification provide an effective digital marketing tool to help brands to reach consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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