The popular reality TV gameshow Big Brother now has its own mobile game, where people have the chance to win up to $1m as a virtual housemate or watch others take part in the game, much like the TV show.
In the game, developed by 9th Impact alongside the show’s producer, Banijay, ‘housemates’ have to earn rewards in the form of BB currency in order to stay in the game.
Click here to read the story at mobilemarketingmagazine.com.
- What is a brand?
- Is Big Brother a brand? Why or why not?
- What is brand extension? How might this story represent an example of brand extension?
- What is gamification?
- How might gamification provide an effective digital marketing tool to help brands to reach consumers?