Blasts from the past: 40 of the most memorable toys packed in McDonald’s Happy Meals through the years

McDonald’s launched the first Happy Meal in 1979. It was the brainchild of marketer Dick Brams, who had the idea of creating a meal just for kids – one that included a toy. The offerings back then included a McDoodler stencil, a McWrist wallet, an ID bracelet, a puzzle lock, and a spinning top.

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Discussion Questions:

1. What is promotion?
2. Why do you think McDonald’s included toys as part of their Happy Meals?
3. What is a target market?
4. Who do you think McDonald’s was targeting by offering toys in Happy Meals?
5. Do you think McDonald’s will continue to offer toys in Happy Meals? Why or why not?