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Blasts from the past: 40 of the most memorable toys packed in McDonald’s Happy Meals through the years

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McDonald’s launched the first Happy Meal in 1979. It was the brainchild of marketer Dick Brams, who had the idea of creating a meal just for kids – one that included a toy. The offerings back then included a McDoodler stencil, a McWrist wallet, an ID bracelet, a puzzle lock, and a spinning top.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is promotion?
  2. Why do you think McDonald’s included toys as part of their Happy Meals?
  3. What is a target market?
  4. Who do you think McDonald’s was targeting by offering toys in Happy Meals?
  5. Do you think McDonald’s will continue to offer toys in Happy Meals? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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