McDonald’s launched the first Happy Meal in 1979. It was the brainchild of marketer Dick Brams, who had the idea of creating a meal just for kids – one that included a toy. The offerings back then included a McDoodler stencil, a McWrist wallet, an ID bracelet, a puzzle lock, and a spinning top.
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- What is promotion?
- Why do you think McDonald’s included toys as part of their Happy Meals?
- What is a target market?
- Who do you think McDonald’s was targeting by offering toys in Happy Meals?
- Do you think McDonald’s will continue to offer toys in Happy Meals? Why or why not?