Despite its focus on fun and frights, Halloween has not been a holiday that’s yielded many surprises on the marketing front in recent years. The staleness that’s settled over the season has started to lift with the coronavirus pandemic, which has forced brands to rethink their strategies with an eye on digital and mobile activations that can connect with consumers who remain on lockdown.
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- What is promotion?
- Why do brands engage in promotional activities?
- What types of brands might benefit from promoting their products and services through Halloween?
- Why do you think digital marketing strategies are important during the pandemic?
- Choose one of the digital marketing promotion examples provided in this news story. Which do you think will be most effective in reaching consumers and boosting sales? Why? Be prepared to discuss your answers.