As governments around the world struggle to convince their citizens to stay home to curb the spread of the coronavirus, brands are stepping up to help.
Using their own platforms and marketing teams, Chiquita Brands, Coca-Cola and Mucinex are among the many companies that have debuted branded PSAs urging people to abide by official recommendations surrounding COVID-19.
Click here to read the story at adweek.com.
Discussion Questions:
- What is a brand?
- Why do you think brands are turning the promotion of social distance into a marketing strategy?
- Why are logos important components of branding?
- Why do you think brands are introducing alternate versions of their logos as part of their effort to promote social distancing?
- Based on information from this story, what is one example of a brand introducing an altered logo to promote social distancing?