Marketing Currents - Business and Marketing Current Events

Brands Promote Social Distancing With Altered Logos, Slogans (MC)

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As governments around the world struggle to convince their citizens to stay home to curb the spread of the coronavirus, brands are stepping up to help.

Using their own platforms and marketing teams, Chiquita Brands, Coca-Cola and Mucinex are among the many companies that have debuted branded PSAs urging people to abide by official recommendations surrounding COVID-19.

Click here to read the story at adweek.com.

Discussion Questions:

  1. What is a brand?
  2. Why do you think brands are turning the promotion of social distance into a marketing strategy?
  3. Why are logos important components of branding?
  4. Why do you think brands are introducing alternate versions of their logos as part of their effort to promote social distancing?
  5. Based on information from this story, what is one example of a brand introducing an altered logo to promote social distancing?

Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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