Marketing Currents - Business and Marketing Current Events

Buddy the Elf spaghetti meal kits available from Hello Fresh

For those who think Buddy the Elf’s rather specific concoction featuring spaghetti and syrup sounds appetizing, then Hello Fresh has something for you this holiday season.

Click here to read the story at cleveland.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. Why do brands offer limited-edition products?
  4. What is brand collaboration?
  5. What brands are collaborating for this promotion?
  6. What type of company is Hello Fresh?
  7. How might they benefit from this collaboration?
  8. How might Warner Bros. benefit from the promotion?
  9. Why do you think this is only available for a limited time?
  10. Would you try this dish?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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