Buffalo Wild Wings® and MTN DEW® are bringing sports fans a reason to celebrate by recruiting an all-new exclusive beverage to their lineup: MTN DEW Legend™.
Click here to read the story at patch.com.
Discussion Questions:
- What is promotion?
- What are the various types of promotion?
- What type of promotion is being used when an “exclusive” product is introduced?
- What is partnership?
- Based on information from this story, describe the partnership between BWW and MTN DEW.
- How might MTN DEW benefit from this partnership?
- What is brand loyalty?
- Do you think MTN DEW customers are brand loyal? Why or why not?
- How might BWW benefit?
- Why is it important that both parties benefit from a partnership?