Marketing Currents - Business and Marketing Current Events

Buffalo Wild Wings testing robot that specializes in frying chicken wings

Restaurants are testing robotic solutions to help staff kitchens as one way of dealing with the labor shortage.

Buffalo Wild Wings is testing a robotic solution described as “the only robotic chicken wing frying solution designed from the ground up for high volume restaurants.”

Click here to read the story at chainstoreage.com.

Discussion Questions:

  1. What is labor?
  2. What is a labor shortage?
  3. Why do you think restaurants are currently dealing with labor shortages?
  4. How do labor shortages impact businesses like Buffalo Wild Wings?
  5. What is innovation?
  6. Why is innovation important in business?
  7. Why would BWW be interested in robots that can fry chicken wings?
  8. What is a “high volume restaurant” as referenced in this story?
  9. What other tasks might a robot be able to assist with during a labor shortage at a restaurant?
  10. What risks might be associated with introducing robots to replace workers?
  11. In your opinion, is this a smart strategy for BWW to explore? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH MARKETING CURRENTS:

RECENT POSTS

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

FOLLOW SCC