Marketing Currents - Business and Marketing Current Events

Burger King celebrates Christmas in July in new campaign

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With the ongoing global health crisis and high unemployment rates, many consumers are wondering when things will improve and a new normal will emerge. Burger King is tapping into this sentiment with its new campaign, including a video that shows consumers admitting that they are done with 2020 and a desire to be in a happier time like Christmas. The ad also tries to offer hope by reminding viewers that things change.

Click here to read the story from marketingdive.com.

Questions for Classroom Discussion

  1. What is a marketing campaign?
  2. Why do brands like Burger King engage in marketing campaigns?
  3. What is a “multichannel” campaign as described in this news story?
  4. What is promotion?
  5. What do you think Burger King hopes to accomplish with its Christmas in July promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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