With the ongoing global health crisis and high unemployment rates, many consumers are wondering when things will improve and a new normal will emerge. Burger King is tapping into this sentiment with its new campaign, including a video that shows consumers admitting that they are done with 2020 and a desire to be in a happier time like Christmas. The ad also tries to offer hope by reminding viewers that things change.
Click here to read the story from marketingdive.com.
Questions for Classroom Discussion
- What is a marketing campaign?
- Why do brands like Burger King engage in marketing campaigns?
- What is a “multichannel” campaign as described in this news story?
- What is promotion?
- What do you think Burger King hopes to accomplish with its Christmas in July promotion?