Everybody loves a good birthday celebration, especially if it comes with free food.
Click here to read the story at thrillist.com.
Discussion Questions:
- What is promotion?
- What is a QSR?
- Why is promotion important to QSR brands like Burger King?
- What is a marketing stunt?
- What is publicity?
- How do marketing stunts help a business or brand to generate publicity?
- Why is that important?
- Why did Burger King AirDrop 65,000 free whoppers in New York City?
- Based on information from this story, how did Burger King incorporate an element of social media marketing as part of this campaign?
- How might that initiative help boost levels of brand loyalty and consumer engagement?
- Why is that important to Burger King?