Burger King has partnered with Robinhood to give away Bitcoin, Ethereum, and Dogecoin to members of its Royal Perks loyalty program when they spend $5 on the restaurant’s app.
Click here to read the story at fortune.com.
- What is cryptocurrency?
- What is promotion?
- What are the different types of promotion?
- How would you describe this promotion from Burger King?
- What is brand loyalty?
- How might this promotion from Burker King help to elevate levels of brand loyalty?
- What is partnership?
- Why do you think Burger King chose to partner with Robinhood for this promotion?
- How might Robinhood benefit from the partnership?
- Why is it important for both parties to benefit in partnerships like this one?