Cadbury Introduces Interactive Out-of-Home Focus for Christmas as Senior Marketer Departs

British chocolate brand Cadbury will utilize digital out-of-home activity as part of the promotion of its Secret Santa Postal Service, using digital and static posters to promote sharing at Christmas. 

Click here to read the story at adweek.com.

Discussion Questions:

1. What is seasonal marketing?
2. Why are the holidays important to Cadbury?
3. Describe the holiday marketing campaign featured in this news story.
4. What is advertising?
5. What are the different forms of advertising?
6. What is out-of-home advertising?
7. Why do you think Cadbury is utilizing out-of-home for this ad campaign?
8. In addition to OOH, what other forms of advertising will Cadbury use for this campaign (based on what you learned from this news story)?
9. What is digital marketing?
10. What is consumer engagement?
11. How might augmented reality help boost levels of consumer engagement?
12. How might QR codes impact levels of consumer engagement?
13. Describe how Cadbury is using QR codes as part of this marketing campaign.
14. What do you think the brand hopes to accomplish with this marketing campaign?