Patty Baird ticked off the changes she’ll be making at the Cedar House Sport Hotel when it reopens in Truckee, a town of more than 16,000 near Lake Tahoe that thrives off summer tourism.
Some things will go: No more self-serve coffee in the lobby, no more afternoon appetizer hour in which guests gather for cheeses and salty snacks. Other things will be added: Amenity bags with hand sanitizer and masks.
Click here to read the story at latimes.com.
Discussion Questions:
- Why are some towns in California dependent on tourism?
- How do tourists impact a city or destination’s local economy?
- How might destination marketing campaigns change as some areas begin to open up to tourists?
- What is positioning?
- How might an effective positioning strategy help to draw tourists?