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California’s tourism-dependent towns cautiously prepare new marketing for reopening (MC)

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Patty Baird ticked off the changes she’ll be making at the Cedar House Sport Hotel when it reopens in Truckee, a town of more than 16,000 near Lake Tahoe that thrives off summer tourism. 

Some things will go: No more self-serve coffee in the lobby, no more afternoon appetizer hour in which guests gather for cheeses and salty snacks. Other things will be added: Amenity bags with hand sanitizer and masks. 

Click here to read the story at latimes.com.

Discussion Questions:

  1. Why are some towns in California dependent on tourism?
  2. How do tourists impact a city or destination’s local economy?
  3. How might destination marketing campaigns change as some areas begin to open up to tourists?
  4. What is positioning?
  5. How might an effective positioning strategy help to draw tourists?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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