Though this year’s Halloween celebrations will be very different, candy companies’ Halloween aspirations aren’t crushed, with candy consumption expected to increase despite a decrease in trick-or-treating, per Numerator. For marketers, there are still opportunities to advertise candy, but campaigns will likely look and feel different this year as consumer behaviors around the holiday change.
Click here to read the story at marketingdive.com.
Discussion Questions:
- Why is Halloween an important time for candy brands?
- What is promotion?
- What is consumer behavior? How do consumer behaviors change around holidays?
- Do you think marketers of candy brands change their promotions strategy during holidays? Why or why not?
- Based on information from this story, how might the ongoing pandemic influence sales of candy this Halloween? How has it changed the way marketers advertise? Be prepared to discuss your answers.