Mischief @ No Fixed Address, a new agency that emerged during the lockdown, is rolling out its first spots. The We’re Sorry It’s Not Juice campaign for juice-pouch brand Capri Sun is related to COVID-19. The ads promote the brand’s program to give away 5 million sealed packets of filtered water to Illinois schools as many are reopening with safeguards in place, such as no water fountains.
Click here to read the story from campaignlive.com.
Questions for Classroom Discussion
- What is a marketing campaign?
- Based on information from this story, what is the name if this marketing campaign from Capri Sun?
- What is this campaign promoting?
- What do you think Capri Sun hopes to accomplish with this marketing campaign?