Marketing Currents - Business and Marketing Current Events

Chains jump on Friendsgiving marketing opportunities

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With vaccines (and boosters) widely available, and more people feeling comfortable with holiday gatherings, “Friendsgiving” celebrations appear to be back in full force this year—at least judging by the wide variety of restaurant deals themed to the informal holiday.

Click here to read the story at restaurantbusinessonline.com.

Discussion Questions:

  1. What is Friendsgiving?
  2. What is promotion?
  3. What are the different types of promotion?
  4. What is seasonal marketing?
  5. What is market research?
  6. What is the difference between primary research and secondary research?
  7. What information did Tyson discover through their survey about Friendsgiving?
  8. What type of market research was used to discover that information?
  9. How might Tyson benefit from that information?
  10. Why do you think companies and brands engage in promotion tied to holidays?
  11. What types of companies or brands might benefit most from Friendsgiving promotions?
  12. Of the promotions discussed in this news story, which was your favorite? Why? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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